The right changing bag can hide a multitude of baby bounty, all the while ensuring you look like you’ve got it all together. This award will recognise the best multipurpose carry-all that combines practicality with style.
Packed with covetable looks, super-soft fabrics, and playful and innovative designs, this award highlights the go-to brands in baby fashion.
This award will recognise the very best brands in young children’s fashion, featuring the latest trends, imaginative designs and high-quality fabrics and finishes.
We want our little ones to look the part for any special occasion, and so this award celebrates the best companies offering beautiful pieces for weddings, naming days and parties.
The winning brand for this award will add significant value to the lives of busy parents everywhere, offering honest, nutritious food designed to nourish and energise our little ones in the healthiest possible way.
When a child is learning to walk, good quality, well-fitting shoes are vital for ensuring healthy foot development. This award will recognise the best practical yet stylish footwear for our little ones.
This highly-competitive category rewards the brand with the most outstanding children’s toy, taking into account versatility, safety and fun. The award is open to games, accessories and educational tools.
This award recognises the importance of young, delicate skin and the newest innovations in baby skincare, paying homage to those saviours that soothe, moisturise and protect on a daily basis.
Breast or bottle, feeding your baby can sometimes prove to be a challenge. This award pays credit to the products that help tackle those messy moments.
From your favourite pregnancy pilates class, to the kids’ club your toddler never want to leave, this category gives you the chance to champion the best groups in the business.
This award recognises an outstanding contribution to the maternity fashion industry, with products that portray the latest trends and styles, without compromising on comfort.
Whether the process of nursing has been simple or slightly more complicated, this award pays tribute to those products that have helped many new mothers on their breastfeeding journey over the years.
From stylish and practical furniture and décor, to the most reliable safety products out there, this award recognises those coveted interior brands that allow us to bring a personal touch to our homes.
From fashion to interiors, and everything in between, this award is dedicated to those retailers demonstrating excellent web, tablet and mobile sites for a great online shopping experience.
This award recognises the best all-round pushchair and travel system for your baby, taking into account safety, style and comfort.
As innovation continues to be at the forefront of parenting products, this award gives praise to the best baby monitors, apps, thermometers and technology which, as parents, we use every day.
This category is all about the ultimate in safety. Choosing the best car seat to suit your lifestyle is no easy feat, but this award recognises the winners in this field.
The ingenious baby carrier allows parents to be hands-free while on the move, and this award gives credit to the most functional, fashionable and fuss-free options on the market.
A genuinely brilliant travel company is of utmost value when planning family getaways, and this award will champion the best companies for booking unforgettable, hassle-free holidays.
When travelling with young children, planning ahead and packing like a pro is key. This award recognises those can’t-live-without items for when we are on the go with kids in tow.
Adding those finishing touches completes the look. This category celebrates all that sparkles from head to toe. Covering everything from the sweetest hairbands and clips to cool bags and purses.
From the bookmarked blogs offering laugh-out-loud, no-nonsense advice, to the author who got you through those early night feeds, this award pays thanks to the mums and dads who share their unfiltered take on parenting with us on a daily basis.